Milestones of the company Rolex

Caliber / Market launch

Caliber / Market launch

Caliber / Market launch

Here you can get an overview of market launchings as well as the calibers of the Rolex brand.
At the end of this page, we have listed a few milestones and highlights of the company Rolex.

Market launchings

1926 introduction of the Oyster Case
1927 introduction of the serial number engraving into the housing/case.
1931 Introduction of self-winding rotor „Perpetual“
1945 Introduction Datejust as the first Chronometer in the world with automatically changing date display
1950 Introduction of the „Mercedes hands“
1953 Introduction of the submariner „100m 300ft“
1954 Introduction of the Oyster Perpetual Chronometer for ladies
1954 Introduction of the GMT – Master I
1954 Introduction of the submarine „200m 600ft“
1956 Introduction of the Oyster Perpetual Day Date
1961 Introduction of the Cosmograph Perpetual Daytona
1967 Introduction of the Seadweller 610ft = 610m „double Red“
1971 Introduction of the Explorer „Orange Hand“ (Steve McQueen)
1972 Introduction of the „Hacking Movement“
1974 Introduction of the „Sapphire Crystal“
1977 Introduction of the date switching/quick date
1978 Introduction of the „Sea-Dweller 4000“
1979 Introduction of the Submariner „300m 1000ft“ Leaf „Sapphire Crystal“
1983 Introduction of the „Submariner Rolesor“
1988 Introduction of the „Zenith automatic movement“ in Daytona
1994 Introduction of the Yachtmaster Lady & Medium
2000 Introduction of the custom-made Movement, caliber 4130, for the Daytona
2001 Introduction of the Laser holograms (crown at 6 o’clock) Sapphire Crystal
2004 Introduction of the Submariner Anniversary model Ref.No. 16610 (LV)
2004 Introduction of the serial number on the inside of the bezel
2004 Introduction of the new Datejust case
2005 Introduction of the new Yachtmaster (caliber 3186)
2005 Introduction of the new GMT Master (caliber 3186)
2005 Introduction of the „Rolex Prince“ based on the 1920 developed model of the Prince.
2007 Introduction of the GMT Ref. 116710 Ceramics
2007 Introduction of the Yacht – Master II Regatta Chronograph Ref. 116689 WG and Ref. 116688 in Gold.
2007 Introduction of the modified Caliber of Daytona 4160 (YM II)
2007 Introduction of the new „certificates“ in the form of „check cards“
2007 Introduction of the „Rolex“ engravings on the inside of the bezel ring at the end of 2007
2007 Introduction of the modified Caliber of Daytona 4160 (YM II)
2007 Introduction of the Milgauss, Ref. 116400 GV Anniversary model.
2008 Introduction of the submariner in white gold.
2008 Introduction of the new Sea-Dweller 4000, Ref.: 116600.
2009 Introduction of the Deep Sea, Ref.: 116660
2011 Introduction of the Explorer II, Ref. 116570 41mm diameter.
2011 Introduction of the Yachtmaster in steel / gold.
2011 Introduction of the Daytona in Everose gold.
2012 Introduction of the Sky Dweller in different versions.
2014 Introduction of the GMT Master in White Gold.
2015 Introduction of the yachtmaster in rose and rubber band

Caliber

Caliber 3135, automatic with COSC three pointer watches
Caliber 3185, additionally with GMT function
Caliber 3186, since 2005 GMT Master, since 2006 GMT Master Rolesor
Caliber 4130, Daytona (’88-’00 based on the Zenith EL Primero factory)
Caliber 3035, automatic without COSC, three hands (Sub without date and Air-King)
Caliber 4160, automatic lift (Yacht – Master II)
Caliber 3255, Chronergy escapement (introduction 2015 – reserve 70 hours)
Caliber 9001, manufactory, year calendar, 2nd time zone, 72h hrs GR.
Caliber 1560, automatic COSC on both sides, 18,000 A / h, 25 jewels.
Caliber 1570, automatic COSC early Sub models
Caliber 1575, automatic on the basis of the caliber 1570 models eg 1680, 1665, 1655.
Caliber 1520, automatic without COSC, early Sub-models.
Caliber 1530, automatic without COSC, early Sub-models.
Caliber 3075, automatic COSC, GMT models e.g. 16700.
Caliber 1161, automatic COSC double-sided, date display.
Caliber 1200, manual hoist 18000 A / h, 17 bearings – small second.
Caliber 1210, manual lift center seconds, 58 hrs reserve.
Caliber 1215, hand lift as 1210 only with date.
Caliber 1225, manual winding 21,600 A / h as 1210 used in Rolex Precision.
Caliber 1400, manual winding 21,600 A / h, 17/18 storage bin, reserve time 44h.
Caliber 1600/1602, manual winding only installed in the Cellini series.
Caliber 2030, automatic COSC double-sided, installed in the Datejust
Caliber 2035, automatic COSC, like 2030 with 28,800 A / h, 28 bearing stones.
Caliber 2130, automatic COSC, date quickshift, Lady Datejust.
Caliber 2135, automatic COSC, as in 2130 from approx. 1983 onwards.
Caliber 2230, automatic COSC, without date Lady Datejust.
Caliber 2235, as 2230 with date, about 1999 lady Datejust and midsize.
Caliber 3000, automatic COSC without date, 1999 to 2000 Air-king, Ex I, Sub.
Caliber 3055, automatic COSC date and weekday, day date.
Caliber 3075, automatic COSC GMT function, GMT I – 1981 to 1988.
Caliber 3085, automatic COSC GMT function, GMT II and Explorer II
Caliber 3130, automatic COSC no date, Air-King and explorer I.
Caliber 3131, automatic COSC no date, Milgauss.
Caliber 3155, automatic COSC date and weekday, day date from 1988.
Caliber 3156, Automatic COSC Date Day of the week, Day-Date II from 2008.
Caliber 3175, automatic COSC GMT function, with second stop function
Caliber 4030, automatic COSC El Primero / Zenith modified for Daytona.
Caliber 4130, automatic COSC, from the year 2000 for Daytona.
Caliber 620, 1930 1st automatic movement worldwide (E. Borer + H. Wilsdorf).

Current caliber

Caliber 3135, automatic with COSC three hands
Caliber 3185, additionally with GMT function
Caliber 3186, since 2005 GMT Master, since 2006 GMT Master Rolesor
Caliber 4130, Daytona – 1988 – 2000 based on the Zenith EL Primero factory
Caliber 3035, automatic without COSC, three hands (sub without date and air-king)
Caliber 4160, automatic winding (Yacht – Master II)
Caliber 3255, Chronergy escapement (introduction 2015 – reserve 70 hours)
Caliber 9001, manufactory, year calendar, 2nd time zone, 72h hrs GR. GR.

 

Highlights

Rolex is the first watch manufacturer in the world to be awarded the Chronometer certificate in Switzerland.
In 1914 the KEW Observatory in the UK awarded Rolex with the first „Class A Precision Certification“ ever awarded for the precision of a wristwatch. This award was exclusively reserved for Marine Chronometers.
1926 Rolex patented the world’s first tested waterproof watch case for a watch, the Oyster case.
1959 Rolex appears for the first time as a sponsor. The 24 hour race of Daytona will not only be Rolex’s first sporting event, but will soon be named „Rolex 24 at Daytona“.
1963 André J. Heininger takes the helm at Rolex and will lead it successfully for the next 30 years.
1976 André J. Heininger founds the „Rolex Awards of Enterprises“ for the 50th anniversary of the Oyster case – www.rolexawards.com
1977 Rolex has been present in the US for 30 years and is opening a branch in its own building on Fifth Avenue.
1979 Rolex becomes an official timekeeper at the Wimbledon Championship.
1990 The test institute C.O.S.C. Gives Rolex the official title „Swiss Chronometer“.
1993 Patrick Heininger, son of company director André J. Heininger, is appointed CEO of Rolex and the Yachtmaster is born.
1995 Rolex opens its headquarter in Parc Monceau, Paris.
2000 Patrick Heininger founds the „Rolex Mentor and Protégé Arts Initiative“ whose goal is to secure the artistic heritage from generation to generation.
Patrick Heininger retires from the company (2000 until the end of 2008) and Rolex will be replaced by Bruno Meier (54).
At the end of 2008, he took over Rolex SA. Bruno Meier was the head of the Swiss branch of the German bank before his Rolex career (since 2005 COF with Rolex).
In May 2011, another change took place at the top of Rolex. Bruno Maier leaves the company. The presidency will be taken over by Gian Riccardo Marini.
Marini has been Head of Rolex Italy since 2000.
In 2014, the former head of the House of Zenith took over the helm at Rolex, Jean – Frédéric Dufour.